Latest News English

SLIM to host National Sales Awards under the theme “Heroes of Excellence”

The Sri Lanka Institute of Marketing (SLIM), the apex body for Marketing in Sri Lanka is hosting the prestigious SLIM National Sales Awards 2024 for the remarkable 24th consecutive year.  To date, it is the most celebrated and anticipated event for Sri Lankan Sales Professionals and this year’s event will be hosted under the theme of ‘Heroes of Excellence”.  The vision of the SLIM National Sales Awards is to recognize Sales Professionals on par with global standards.  Positioned as the Best Awards Scheme in the South Asian Region, SLIM aspires to elevate the Winners to the global stage.

The SLIM National Sales Awards recognize and rewards the performance of Sales Professionals in over 20 industries.  This allow individuals to apply via their companies, based on their performance.  Today, Sales Teams have become an integral part of the growth of any business.  For this reason, organizations invest heavily in Sales Resources, Technology, and Infrastructure needed to help elevate their Sales Forces.  Sales Teams work in an extremely competitive environment; and by design, the SLIM National Sales Awards provide the National Level recognition that they deserve.

The categories for the SLIM National Sales Awards 2024 are Front Liners, Sales Supervisors,

Sales Executives, Territory Managers, Regional Sales Managers, National Sales Managers and

other Sales Support Staff.  The period of review ranges from 01st January 2023 to 31st March 2024.  As with past editions of this event, this year’s event also encourages the participation of Female Sales Personnel as they too will be recognized and appreciated for their efforts for their organizations and industries alike.  The special recognition for Female Sales Personnel is the result of SLIM’s continuous efforts to empower Women in every sector and industry in the country.

Each of the aforementioned categories in the competition comes with Gold, Silver and Bronze

Awards.  Additionally, overall Awards for National and Regional Sales Managers will be selected regardless of the industry they represent.  The Panel of Judges consist of expert analysts from a multitude of industries, and they determine the Winners, while the Head of the Judging Panel will have the final word in any dispute.

Mr. Gayan Perera, President, Sri Lanka Institute of Marketing shared his thoughts, “At its core, Sales Excellence is about delivering exceptional value to Customers.  It goes beyond simply meeting targets or closing deals; it encompasses a deep understanding of Customer Needs, a commitment to Ethical Practices, and the ability to build long-term relationships.  SLIM National Sales Awards set the ideal platform for our Sales fraternity, not only to enhance their selling skills and techniques but also to groom themselves to become charismatic Business Leaders of the future.  I hope the fraternity will harness the fullest advantage of this priceless opportunity this year.”

“Sales Forces are on the frontlines of any business, and they have faced a lot of obstacles, especially over the last couple of challenging years.  The need for organizations to invest in, train and inspire Sales Forces is more evident today, than ever before.  The SLIM National Sales Awards make a great platform to reward these individuals on a National level” said Mr. Nuwan Thilakawardana, Project Chairman, National Sales Awards 2024.

Dr. Dilhan Sampath Jayatilleke, Vice President – Events & Sustainability Projects, Sri Lanka Institute of Marketing also shared his thoughts, “NSA is the most sought-after event targeted for the Sales community where they get recognized for their Smart Work.  Over the years, SLIM assisted in nurturing the Sales Heroes to become superlative Leaders.  We are proud to welcome more talented Sales Minds and groom them towards excellence!”

Dr. Nuwan Wimalana, Head of Jury, SLIM National Sales Awards 2024 also commented on the event, “Business entities focus on creating wealth primarily by driving Sales.  The contemporary Business Models prioritize the recognition of Sales Heroes within the organization but that ends within.  Happy to see the NSA by SLIM celebrating their success in the National Level motivating the entire Sales fraternity in Sri Lanka today.”

Entry Kits for the SLIM National Sales Awards 2024 can be downloaded at  All entries are to be submitted by the 25th July 2024.  Limited Liability Companies, Partnerships, Public and Sole Proprietorships that are registered and carrying out business are also eligible for entry to the competition.  For any further information regarding the competition, please call Gangani on 0703266988 or. Avishka on 0718417591.


Leave a Reply

Your email address will not be published. Required fields are marked *