Pan Asia Bank has launched Pan Asia EZY, its next-generation digital banking platform built around changing customer needs and the simple proposition of making people’s lives EZY, so they can do more. Designed for both digital-first customers and the Bank’s existing customer base, Pan Asia EZY brings everyday banking, payments and selected financial services together in one mobile platform. ‘ Built for More’, reflects the Bank’s focus on giving customers greater convenience, control and flexibility in managing their finances.
Customers can check balances, transfer funds, pay bills and make QR payments through the app, while JustPay enables transfers from accounts held at other banks. They can also top up their Pan Asia Bank accounts and manages routine financial transactions without visiting a branch. The platform also introduces greater digital convenience for specific customer needs. Pawning customers can repay, renew and top up their facilities through the app, while Fixed Deposit customers can access real-time cashback loans when they require additional financial flexibility.
Through GovPay, customers can also settle payments including traffic fines and Inland Revenue Department payments.
Pan Asia EZY has been developed with everyday customer behaviour in mind. Users can choose to hide or display account balances, save favourite beneficiaries and billers with preferred payment amounts, and receive payment reminders through push notifications and email.
New-to-bank customers can onboard through the Bank’s LIME digital account opening platform, while existing customers can register using their account, debit card or credit card details. Integrated eKYC capabilities also support registration using international mobile numbers.
“Pan Asia EZY was built around our customers and what they want from banking today – simplicity, convenience, security and greater control. We have brought together the services they use regularly while adding features that address real everyday needs. The idea behind ‘Built for More’ is simple: we want to make banking EZY so our customers have more time and freedom to do more,” said Pradeepan Sivalingam, Chief Digital Officer, Pan Asia Bank. “Digital banking is changing the relationship between customers and their bank. People increasingly expect banking to fit around their lives, rather than the other way around. Pan Asia EZY is our response to that change. We are investing in technology to make banking more accessible and convenient, while ensuring that the experience remains secure and relevant to our customers. Our ambition is to build a digital platform that continues to grow with them and supports the way they live, work and manage their finances,” Naleen Edirisinghe, Director/CEO of Pan Asia Bank said.
With Pan Asia EZY, the Bank is taking its digital transformation beyond moving banking services onto a mobile screen, focusing instead on creating a more flexible banking experience built around the everyday lives of its customers.
Source: Daily News
