Janashakthi Finance PLC, formerly Orient Finance PLC and a subsidiary of JXG (Janashakthi Group), proudly announced its recognition at the prestigious SLIM DIGIS 2.5 Awards 2025. The wins reaffirm its position as a digitally driven, innovative, and customer-first financial solutions provider in Sri Lanka’s non-banking financial services sector.
The company secured two Silver Awards at this year’s ceremony, the Silver Award for Digital/Social Platform Integration and the Silver Award for Best Use of Digital in a Marketing Campaign for Banking, Finance and Insurance Brands. These honours were in recognition of the company’s “Tuk Sagaya” Campaign, an all-island initiative launched in October 2024 that stood out for its cultural relevance, creative storytelling, and digital-first execution.
Celebrating the tuk-tuk community, an integral part of Sri Lankan life – the campaign positioned Janashakthi Finance not only as a financial service provider, but also as a reliable partner enabling livelihoods and empowering journeys. Through a mix of Facebook, Instagram, traditional media, and on-ground activations, the campaign built stronger emotional connections with customers island wide.
The campaign achieved notable impact;
- Reached over 6.5 million people digitally
- Generated more than 21 million impressions
- Drove 1.4 million engagements
- Extensively shared by individuals, influencers, and community groups
Recognizing this achievement, Sithambaram Sri Ganendran, Acting Chief Executive Officer of Janashakthi Finance PLC, stated, “This award reflects our focus on digital excellence and innovation. The Tuk Campaign demonstrates how strategic planning, creativity and collaboration can deliver engaging, meaningful experiences for our customers. I’m proud of our team’s dedication, which has allowed us to set new benchmarks in digital marketing within the financial services sector. As a leadership team, we remain committed to leveraging technology and data-driven insights to anticipate customer needs and drive sustainable growth. This recognition motivates us to continue pioneering initiatives that redefine the future of financial services in Sri Lanka.”
Echoing this sentiment, Gamika De Silva, Group Chief Marketing Officer of JXG (Janashakthi Group), said, “The ‘Tuk Sagaya’ Campaign achieved exactly what we set out to do – reach communities across the island and create meaningful connections through creativity and storytelling. By using creativity as a tool for effectiveness, the campaign not only delivered broad engagement but also contributed to empowering livelihoods and enabling journeys. We are proud that Janashakthi Finance was the only financial services company to receive this level of recognition, highlighting the impact and relevance of the campaign across the nation.”
The SLIM DIGIS Awards is Sri Lanka’s premier platform for recognizing digital marketing excellence, celebrating creativity, innovation, and effectiveness across industries. Judged against international standards by some of the most respected professionals in business, marketing, and digital strategy, the awards honour outstanding work shaping the region’s digital landscape.
Janashakthi Finance’s success at the SLIM DIGIS 2.5 Awards marks a significant milestone in its journey following its rebranding from Orient Finance PLC. With over 44 years of trust and stability, a growing network of 37 branches, and the backing of JXG (Janashakthi Group), the company continues to carry forward a proud legacy. Strengthened by this heritage, Janashakthi Finance is driving its customer-first philosophy and leveraging digital transformation to unlock greater financial inclusion and long-term value for communities across Sri Lanka.
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About Janashakthi Finance (Formerly Orient Finance PLC)
Janashakthi Finance offers a comprehensive suite of financial services tailored to meet the specific needs of customers, including mobilization of Deposits, Savings Accounts, Leasing, Gold Loans, Alternative Finance Solutions, Corporate Financing and many more. With over four decades of legacy in the financial services industry, the company brings 44 years of stability, strength, reliability and expertise. Progressively, Janashakthi Finance PLC has established itself as a customer-focused financial service provider that prioritizes innovation and offers exceptional products and customer service. Janashakthi Finance is a JXG (Janashakthi Group Company), licensed by the Central Bank of Sri Lanka and rated BB+ (Positive Outlook) by LRA.
Image Caption:
Sithambaram Sri Ganendran, Acting Chief Executive Officer of Janashakthi Finance PLC
