Clogard, one of the most trusted oral care brands in Sri Lanka from Hemas Consumer Brands, is pleased to announce the recent relaunch of its renowned Clogard Natural Salt Toothpaste, which is formulated to encourage strong teeth and healthy gums. The National Oral Care Survey indicates that one out of five children suffer from gum related problems and almost 50% of the population also suffers from gum issues. In lieu of this, Clogard, being one of the only toothpaste brands that actively addresses healthy gums, came up with an innovative formulation to provide daily and efficient dental protection for the whole family, by fusing the scientifically known advantages of fluoride with the natural antibacterial power of salt.
The relaunch of Clogard Natural Salt highlights the combination of contemporary dental technology with tried-and-trusted traditional knowledge, reaffirming Clogard’s dedication to providing oral care products that are safe, affordable, and clinically proven. As part of the relaunch, the brand implemented a dynamic initiative across several localities in Sri Lanka. The flagship event was recently hosted at the Havelock City Mall, to provide consumers and potential consumers with an immersive brand experience. Going forward, the initiative will move to locations such as Negombo, Maharagama, Kottawa, Kiribathgoda, and Galle Face Green.
Participants will also be able to experience the product firsthand at a dedicated sampling area. Another key highlight of the initiative will be the revelation of Clogard Natural Salt’s all-new pink packaging to resonate with the colour of healthy gums. These initiatives are a component of a larger plan to retarget and re-engage consumers while highlighting the product’s worth and applicability to their everyday lives.
In order to educate consumers about the value of gum health, the initiative features a fully furnished mobile dental truck that provides on-site oral examinations and consultations, providing orthodontics, restorative dentistry, and oral and maxillofacial surgery if required. A lively Game Zone will also be available through this initiative for children, who can participate in a variety of interactive activities.
The relaunch attempts to reach a consumer segment that actively searches out practical and value-driven solutions for the well-being of their families, and individuals who are usually knowledgeable about dental health and are drawn to items that combine clinical validation with natural goodness.
Chathumini Karunatilleke, Senior Brand Manager, Hemas Consumer Brands, further stated, “Clogard Natural Salt offers a trusted solution that is specially formulated to ensure stronger teeth and healthier gums. Its unique formulation not only helps prevent gum disease but also reinforces the need for long-term oral health. The product continues to deliver on its promise by empowering Sri Lankans to take proactive steps in maintaining oral hygiene daily.”
With over 30-year of experience, and endorsement from the FDI World Dental Federation, Clogard continues to cement its position as a leader in oral health with its unique formula, captivating on-ground activations, and clear message of daily protection with the potent mix of fluoride and natural salt. By staying true to its heritage while embracing modern innovation, the brand makes sure that Sri Lankan families can continue to depend on Clogard Natural Salt Toothpaste for strong teeth and healthy gums.
Photo Caption:
Clogard celebrated the relaunch of its Natural Salt Toothpaste with a flagship event at Havelock City Mall on April 26, 2025. The event featured 200 complimentary dental check-ups, an interactive game zone, and product sampling, offering visitors a fun, informative, and engaging brand experience.
